Trance Life is an authentic and aspirational lifestyle brand that embraces those who love EDM (Electronic Dance Music) and everything associated with living the “Trance Life.” From lightshows like gloving and poi-ing, to EDM festivals and rave culture, the TL brand says “I Live The Trance Life.”
Trance Life is not only for those who listen to trance music. Trance Life is an ideal to strive for, to encourage fans to not live in a trance, but to live the Trance Life. Originally a concept created in 2010 at Ultra Music Festival, Trance Life was founded in 2014 by Robert Arrow, Devon Winston and Max Martin. We created the brand to encourage those who listen to EDM to strive for more than just being the life of the party. Some adults think electronic music is all about the party and drugs, but we believe there is much more to EDM than that.
As some people believe PLUR, the rave mantra, or Peace, Love, Unity & Respect is dead, Trance Life encourages fans and ravers alike to grow and learn to love more. We encourage others to always work on improving themselves and to help others see the positivity in life.